The case study of three websites that are MNSBC, THE HINDU and THE TIMES OF INDIA was very interesting and gave me a thorough understanding as what makes a website good or bad. While analyzing the above mention websites I realized that how the difference in the working ideologies can be make out from the ways of presentation.
MNSBC
MNSBC is a news company based in United States and Canada and has CNBC and some others as its sister concerns.
The website layout and design of MNSBC is good and gives you a smooth and nice read but the less use of colours and an uneasy navigation made you to leave the website as early as you can. Thus, MNSBC fails to hold the reader to its website.
THE HINDU
The Hindu owned by the Hindu group (Kasturi & Sons Ltd) is one of a very popular newspaper for its content and style of writing. This shows on their website too. The hidu.com is jam-packed of content but is very low on the visual content. This makes the whole website monotonous and boring. The visual content always provides a breathing space and relaxation to the eye of the reader but the Hindu fails to provide this to its readers. Moreover the website has very less colours which add more monotony for the readers.
THE TIMES OF INDIA
The times of India owned by Bennett Coleman & Co. Ltd is one of the leading newspaper of India with a very high circulation in metro cities. This website is rich in both news content as well as visual content. As times of India own a news channel (Times now) also it helps them in providing with the news visuals and videos so you can read or watch particular news, interview. This gives your mind and eyes some relaxation as well as a better understanding of the event. The whole website is colourful and thus attracts a viewer very easily. The navigation is also very simple and therefore it maintains a hold on it readers. The various subheadings and levels make trouble free to read the particular story one wants to read. The level of interactivity is also very high and the use of simple language pulls the reader toward this website.
In whole I thing the best website among these three is TIMES OF INDIA.COM.
Friday, September 4, 2009
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